How to Align 5 Stakeholder Teams on One IT Programme
By Elisabeth Butler
Stakeholder management is the most undervalued skill in programme management. Technical delivery is important, but I have never seen a programme fail because the technology did not work. I have seen plenty fail because the stakeholders were not aligned, not engaged, or not committed to the outcome.
When you have five teams with five different sets of priorities, five different budgets, and five different definitions of success, alignment does not happen by accident. It requires deliberate, structured engagement that starts on day one and continues throughout the programme. I cover the practical mechanics of this kind of coordination in how to manage 30 people across five directorates.
The first step is understanding what each stakeholder actually cares about. Not what they say in meetings. What they actually care about. This requires one on one conversations, not group workshops. People are honest when they are not performing for an audience.
The second step is finding the shared objective that everyone can rally around. It exists in every programme, but it is often buried under layers of departmental politics and competing priorities. Finding it and articulating it clearly is one of the most valuable things a programme manager can do.
The third step is maintaining alignment through delivery. This is where most programmes lose their stakeholders. Initial enthusiasm fades, competing priorities emerge, and people start pulling in different directions. Maintaining alignment requires constant communication, visible progress, and the willingness to address misalignment directly rather than hoping it resolves itself. A structured stakeholder management approach makes this sustainable over the life of the programme. Elisabeth used exactly this approach on a public sector digital transformation where stakeholder alignment across multiple departments was essential.
If your programme is struggling with stakeholder alignment, contact Elisabeth to discuss how structured programme leadership can get everyone rowing in the same direction.